Banner AdS
Client: Bayer - A pharmaceutical company (SPEC)
Audience: Busy adults between the ages of 35-50 who are juggling many different tasks each day. Who are consistently on the go and are often dealing with headaches because of their busy lifestyle.
Tone: Insightful, Understanding, Knowledgable
Challenge: To increase sales on a new Bayer product called Aspirin On-The-Go.
Solution: These individuals are extremely busy and active. Because of that, headaches are often a side effect of their busy lifestyle. Bayer is an authority figure in this industry, but I wanted to still further position them as an authority figure to those who may prefer alternatives by allowing consumers to learn more about headache prevention.
Once a consumer has learned about the reasons we get headaches via a landing page, they would be given the opportunity to buy a Bayer On-The-Go bottle for themselves to take on the go and prevent headaches from slowing them down during their day.
Client: The New Yorker - a news media outlet focused on providing unbiased, fact based news with a satirical take on metropolitan society (SPEC)
Audience: Adults between the ages of 35-50 who are tech savvy and like to stay up-to-date on politics, and current affairs.
Tone: Insightful, Intelligent, Promotional
Challenge: To gain more subscribers to The New Yorker’s digital subscription.
Solution: My strategy behind The New Yorker banner ad was to have the consumer envision using it throughout their day. In the first frame, I started off with an example of social proof, as in saying “well, everyone is doing it” and how they can get a fresh, uplifting start to their day.
From there, the second frame was to create an image of being the go to for news in the office or during lunch break. Like a symbol of status. Then ending the day, after work, with leisure moments like relaxing after dinner
