Client: DoorDash - A food delivery and takeout service working with independent contractors to deliver food from local restaurants, and grocery stores to their customers. (SPEC)

Audience: Small independently owned businesses.

Tone: Casual-Friday, professional simple, reassuring.

Challenge: Reaching small, independently owned businesses who don’t have a website and/or market their website via Facebook. They are skeptical of new services and not the most tech savvy.

Solution: With this Landing page, I prevented any scrolling and information overload, keeping all the info above the fold. I kept it basic so potential customers have all the information they need at a glance to make their decision. I presented the main benefit of becoming a DoorDash partner, being the increase of profits by up to 60%.

I as well added 2 small sections of benefits as a means of further explaining how DoorDash will benefit their business. I added the final section to overcome any potential objections on the complexity of implementing the DoorDash service into their business. Giving this audience the feeling that they can drastically increase revenue with a simple addition to their business that doesn’t get in the way of their operation.