Magazine AdS
Client: COVERGIRL - A very famous cosmetics brand (SPEC)
Audience: Make-up lovers between the ages of 24-40 who purchase their beauty items at their local drugstores. They strive to look their best.
Tone: Fun, Stylish, Promotional
Challenge: Driving sales to a new lipstick that’s designed to match the wearers natural lip color.
Solution: I wanted to position this product as a confidence booster. Many make-up lovers look at their lips, reassuring their lipstick still has an even application all around.
This lipstick eliminates the need for constant reapplication, giving users the confidence that their lips look perfect all day long. They may have dry lips at the end of the day because of the chemicals used in most lipsticks. So, I positioned this product as one that does the opposite and hydrates.
Because of the beneficial qualities in this lipstick, I wanted to end it with being a showstopper. Giving them the feel that they look good at any point in their day. Having the confidence of a model walking the catwalk.
Client: The 4-Hour Workweek By: Tim Ferriss (SPEC)
Audience: Adults between the ages of 24-40 that are interested in entrepreneurship and work situations other than the standard 9-5.
Tone: Promotional, inspiring, informative.
Challenge: Appealing to people who have never read the book, while still appealing to those who have read the book.
Solution: I appealed to one’s desire to live a life other than work. To have the time to be able to do as they please. Recognizing that many people in this demographic have children, I emphasized the benefits of retiring early to spend quality time with family.
I didn’t want to appeal to too small of an audience, so I also addressed those without children, as well as individuals who wish to travel or escape an unsatisfying job. I also focused on explaining the new parts of the book for those who have read the original and may not have acted on the advice given out of self-doubt. Giving them reason to purchase the new edition.
Design by: Jonnalynn Jennings